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About Us

Timeless Elegance: The Story of bewatch

Started with Michael BLASS and his partner.

The company was founded in Geneva, Switzerland – one of the big hubs in the industry.

The two partners have been working in the luxury watches industry for more than 10 years, selling watches to a large variety of clients (collectors, private investors, football players, etc). But they were not doing it as a full-time job, but more as a hobby and passion.

They both love luxury watches and really wanted to start a proper business around it.

Therefore, they combined their experience and brought a rich variety of skills to the luxury watch market with the vision of supplying the very best contemporary pieces to passionate or investors around the world.

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Our Creed

bewatch quickly noticed the important need to provide diagnostics, repairs and refinishing facilities.

Thus, the company also offers a full aftercare service to its customers or whoever needs it. 

 

bewatch does not have a physical boutique yet but can meet its clients anywhere in Switzerland.

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